The forum was held in Xiamen from 15 to 16 October 2011. Over 200 scholars and experts in the hepatology field from China main land and Taiwan attended the conference. The themes that the conference discussed were all related in Ursofalk. We organized the activity called “CMS invite you to enjoy the landscape of Xiamen” during the conference period, which successfully promoted our company image and product image and also maintained the relations with local and some key experts.